SEARCH ENGINE OPTIMIZATION
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What is Search Engine Optimization?
Every day, millions of people enter "keywords" into Google for various things they are looking for and Google responds by displaying a number of websites that are relevant to the keywords they have entered in their search. The process of optimizing your website so that Google ranks you higher and your website shows up as an option when people are searching for keywords, is known as Search Engine Optimization. Higher rankings on Google means that there is a potential that more people will find your website when looking for similar products and/or services by using the Google search box. However, competing for high rankings on Google means that you are competing with missions of Healthcare Coalitions world wide.
Every day, millions of people enter "keywords" into Google for various things they are looking for and Google responds by displaying a number of websites that are relevant to the keywords they have entered in their search. The process of optimizing your website so that Google ranks you higher and your website shows up as an option when people are searching for keywords, is known as Search Engine Optimization. Higher rankings on Google means that there is a potential that more people will find your website when looking for similar products and/or services by using the Google search box. However, competing for high rankings on Google means that you are competing with missions of Healthcare Coalitions world wide.
SEO Strategies for Healthcare Coalitions
One way that healthcare coalitions can work to make their SEO efforts more effective, is to target a particular area, city or region which reduces the number of sites you are competing with. Another way is to focus your SEO efforts on a niche market within your Coalition, which again reduces the competition. Once you have drawn prospective customers to your website for your niche market, you can offer them the full scope of what you have to offer.
One way that healthcare coalitions can work to make their SEO efforts more effective, is to target a particular area, city or region which reduces the number of sites you are competing with. Another way is to focus your SEO efforts on a niche market within your Coalition, which again reduces the competition. Once you have drawn prospective customers to your website for your niche market, you can offer them the full scope of what you have to offer.
How does SEO work?
I like to think of the art of SEO as the art of talking to Google robots, or "spiders," that crawl the front and back-end of your website and report back to Google for your ranking to be calculated. Google measures your website in literally hundreds of ways to calculate your rankings for regional, national, and world wide searches. Below are just some of the things Google measures on your website:
I like to think of the art of SEO as the art of talking to Google robots, or "spiders," that crawl the front and back-end of your website and report back to Google for your ranking to be calculated. Google measures your website in literally hundreds of ways to calculate your rankings for regional, national, and world wide searches. Below are just some of the things Google measures on your website:
- Keywords and meta tags on both the front-end and back-end of your website
- Alt tags used on images on your website
- Optimization of your website on mobile devices and tablets
- Links on your website and links linking back to your website from other websites
- Frequent changes and/or updates to your website content
- Blog activity on your website
- Links to social platforms on your website and activity on those platforms
- Amount of traffic on your website
- Keywords that were used in the Google search bar that led to someone visiting your website
Other Effective Ways To Promote Your Small Business Online
Promoting your business online affects your SEO because Google tracks and measures your activity on social platforms when calculating your ranking. One of the most effective ways to promote your small business online is to work to establish and maintain an online community of people that value your product and/or services and have agreed to allow you to promote to them. Your fans, followers, and happy customers can then spread the word about your business to their friends and contacts and your scope of influence gradually increases. Emails given to you by permission are like "gold" these days and any way you invite people to vie you their emails is a valuable resource. Below are a few more ways you might work to create an online community to draw new visitors to your website:
Promoting your business online affects your SEO because Google tracks and measures your activity on social platforms when calculating your ranking. One of the most effective ways to promote your small business online is to work to establish and maintain an online community of people that value your product and/or services and have agreed to allow you to promote to them. Your fans, followers, and happy customers can then spread the word about your business to their friends and contacts and your scope of influence gradually increases. Emails given to you by permission are like "gold" these days and any way you invite people to vie you their emails is a valuable resource. Below are a few more ways you might work to create an online community to draw new visitors to your website:
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The 7 Most Important Ways to Improve Your SEO Ranking
- Page optimization (included with our Flat Fee Website Design Service)
- SSL certificate (Free with all eCoalitions Website Plans)
- Submission of your website to the major search engines (Google, Yahoo, and Bing)
- Regular newsletters, blogging and posting on social platforms (such as Facebook, and Twitter)
- Customer reviews (on Google, Bing and Facebook social platforms and on directory listings)
- Backlinks to your website (on customer websites, industry specific websites, etc.)
- Directory listings (Google, NextDoor, etc.)
SEO is about the art of communicating with robots who report back to Google. Marketing is about communicating with and influencing people!